Today the Wine Bloggers Conference Scholarship Foundation and EthniFacts, a multicultural knowledge and insights consultancy, announced the establishment of the “EthniFacts Diversity in Wine Writing Scholarship,” to encourage ethnic, gender and cultural diversity in the North American Wine Bloggers Conference attendees.
“It is clear that while America is approaching a multicultural majority, particularly in Millennial and younger age groups, the number of diverse bloggers hasn’t kept up with that growth. The diversity of the new mainstream consumer should be reflected in those blogging to and educating this market,” said Mike Lakusta, CEO and Founding Partner of EthniFacts. “This scholarship is meant to encourage participation and support of diverse candidates who write great blogs while providing expanded knowledge of wine regions throughout America.”
Candidate are required to write an active blog that has been in existence for at least one year, demonstrate a clear financial need, and meet the multicultural guidelines set forth by EthniFacts and the WBC Scholarship Fund, which includes
– First Year Attendee
– Citizen Blogger with no paid wine writing experience
– Diversity Candidate
“We appreciate the partnership with EthniFacts and look forward to growing this program in the future,” said Thea Dwelle, Co-Founder and Chair of the Wine Bloggers Conference Scholarship Committee. “Many bloggers do not have the ability to fund a trip that may cost $1,000 by the time hotel, flight and conference registration are totaled and this newly established scholarship will help make finances a non-issue.”
The Wine Bloggers Conference Scholarship was founded in 2009 to provide well established “citizen bloggers” with a stipend so they can attend the wine bloggers conference, further their knowledge, their network, the wine blogging community and the wine industry as a whole. The recipients are bloggers who are not affiliated with a winery or other company in the wine industry and who also possess a demonstrated financial need. Specific attention is paid to bloggers who post regularly, have never attended the conference before and who might be students with a particular focus in wine.
WBC Scholarship Past Sponsors
Joe and I have donated to the Wine Bloggers Conference Scholarship and have served on the selection committee as well. Last year, due to my own “demonstrated financial need” in a lean employment year, I was also a recipient of a grant. This year I’ll “give back” through donations and also serving once again on the selection committee. We appreciate companies like Ethnifacts who “pay it forward” by donating funds to allow citizen bloggers to be able to travel to the often remote WBC locations to learn about new North American wine regions, and to network and learn from veteran bloggers.
Past WBC Scholarship donors include large wineries like Rodney Strong Vineyards and Layer Cake, smaller wineries like Cornerstone Cellars, Twisted Oak Winery and Tercero; PR interests including Malm Comm and Fermentation; wine app producers like HelloVino and Wine4.Me as well as many individual blogger donors. We encourage previous donors, as well as importers, distributors and additional PR firms who regularly benefit from the multitude of citizen bloggers writing about their wines to join with Ethnifacts in sharing funds so more deserving citizen bloggers will be able to attend this year!
The eighth annual North American Wine Bloggers Conference is scheduled from Aug. 13-15, 2015, and brings together hundreds of wine bloggers, social media educators and leaders, and wine industry members in Corning, NY.
The Wine Bloggers Conference Scholarship is partnered with Enobytes, dedicated to sharing passion and knowledge of wine and food. This non-profit organization serves a global audience of wine lovers, and takes innovation to the next level with interactive maps, in-depth wine reviews, and wine business analysis.
EthniFacts is a knowledge and insights consultancy with a comprehensive perspective on evolving consumer culture and civic and social engagement in a new multicultural America. For more information, please contact Mike Lakusta, firstname.lastname@example.org and visit www.ethnifacts.com.