7 Things You Might Not Know…

Since attending the first Wine Bloggers’ Conference in 2008 in Santa Rosa, I’ve spent a lot of time “palling around with terroirists” and got to know The Beer Wench in the process. Ashley’s is one of the few blogs to which I actually subscribe. I notice she has been posting quite often lately, thus shaming me even more for my failure to post at least every other day. So I thought I’d take her up on her little challenge, and actually do something I rarely do, actually “blog.”

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Without Further Ado: Sacre Bleu

While pinning its hopes on them, the wine industry wasn’t properly targeting the millennial market. “They were putting out labels with kangaroos, birds and penguins,” says Struwe. In fact in 2006 it seems everyone was targeting millennials with ‘Critter Wines.’ “They were not taking these younger consumers seriously, says Struwe. And, no wine company was telling them why they should try their wine.”

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