My Favorite Four-Letter Words: Free and Wine

Free you ask? Yes free, or for a very small cost. By using the proper marketing and public relations techniques, you can get what amounts to thousands of dollars of print space for a fraction of the cost of advertising. At the recent North American Wine Bloggers Conference in Santa Rosa, California, one of the breakout sessions focused on “Wine Industry and Blogger Interaction.” Two questions garnering the most discussion were, (1) “I sent out […]

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