Wine Industry & Blogger Interaction: What Crosses the Line?

At the recent North American Wine Blogger Conference (WBC) in Santa Rosa, California, one of the breakout sessions focused on “Wine Industry and Blogger Interaction.” Two topics getting the most discussion were about industry marketing and blogger ethics. Specifically the questions were: (1) “I sent out a hundred press releases, why didn’t anyone write about my wine,” and (2) “Is it ethical for a bloggers to accept free stuff (wine, gifts, tours) from the wine […]

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