I was flipping through the latest Wine Spectator and found an advertisement that looked a bit out of place, well for Wine Spectator. It features Gary Vaynerchuk as one of three judges for a contest and also includes logos and urls for social media websites. The fact that the judges are not secret (for fear they might be…gulp…LOBBIED!) was no surprise. And who better to judge a social media contest than Gary V. It is just a tad unusual to see “Tweet to win” in a full-page advertisement in my $50-a-year magazine. Kinda cool, if you ask me.
Win a Wine Apprenticeship in Chile with Lapostolle
Billed as “Uncork Your Passion,” this contest awards a two-week trip to Chile to apprentice at Lapostolle winery, including a stay at their “ultra luxe Residence.” Twitterati are invited to use 140 characters on Twitter; linking pictures, music and video to tell the judges why the contestant should win.
Tweets with the hashtag #Lapostolle, are collected, and public voting selects the finalists. The 50 entries with the highest number of votes are determined by the Sponsor, and advance to the Final Round for judging to determine prize winner. An elaborate scoring system ensues and the final judging takes place on or about August 15, 2010. The Grand Prize is a two-week apprenticeship at Casa Lapostolle, Chile, with round-trip airfare, ground transportation and all-inclusive stay at Lapostolle Residence. With an added prize of $2,500 in cash, approximate retail value of this prize is $10,000.
The contest is open only to United States legal residents aged 21 or over, excluding those living in California or Tennessee. For a complete set of rules, visit the contest website official rules page.
Just who is Lapostelle?
French in Essence. Chilean by Birth. Founded in 1994 by the Marnier Lapostolle family from France and the Rabat family from Chile, Lapostolle is 100% owned by the Marnier-Lapostolle group. Owners of the world-renowned liqueur Grand Marnier, the family seeks to create world-class wines using French expertise and the superb terroir of Chile.
Lapostolle wines are distributed in over 70 countries around the world, and you can find the closest retailer or restaurant near you just by inputting your zip code, or city and state on a page at their contest website.
A Fabulous Opportunity
Not only do you enjoy two weeks learning from world-class winemakers, but at the end of the apprenticeship you get to take home your very own blend. Imagine visiting vineyards with nearly century old vines that have never been grafted. Working in the beautiful gravity-fed Clos Apalta winery located in the Colchagua Valley of Chile. Learning about Lapostolle’s Casa, Cuvee Alexandre and Icon Wines.
Named 2008 New World Winery by Wine Enthusiast and #1 Wine of the Year 2008 by Wine Spectator for their 2005 Clos Apalta, Lapostolle works to preserve the environment. Bottles are 15% lighter and made with 60% recycled glass. Labels are made from sustainably-managed forests. Vineyards are managed 100% organic and biodynamic and Lapostolle wine exports are certified CarbonNeutral deliveries.
Personally, I would love the opportunity to spend two-weeks learning about wine. Who knows where it could lead!
All votes must be in by 11:59 p.m. EST on July 31, 2010. Vote on the Contest Website, and follow @LapostolleWine or visit www.facebook.com/Lapostolle for more information. To learn more about LaPostolle from watch Alexandra Marnier Lapostolle talk about her passion for wine in this video. To enter the contest visit Uncork The Passion!