Summer of Riesling VII in Full Swing
Paul Grieco is at it again, and swears this one will be his last season. Wines of Germany and Grieco are again partnering to celebrate one of our favorite grapes of many expressions in the 31 Days of German Riesling.
Restaurants such as Gramercy Tavern in New York, Laughing Bird in Chicago, Prospect in San Francisco and Lukshon in Los Angeles will offer two German Rieslings by the glass for the entire summer as part of the “Summer of Riesling” program with special. Other restaurants’ offers will include wine flights and food and wine pairings during the month of July.
Here in Houston, you can find official participation in the Riesling madness going on at 13 celsius, Bosta Wine and Coffee, Camerata at Paulie’s and Underbelly. Other official participants in the Lone Star State include Hot Joy in San Antonio; and House Wine and Trace @ W Hotels, both in Austin. We don’t know what happened to the folks up in Dallas, but I bet if you ask nicely — they have some fine Riesling on their wine lists.
Official participants pledge to pour three-to-four Rieslings by the glass for EVERY day of the summer, with two of those Rieslings being from Germany, a homeland of the great grape. In addition, they will be hosting events at their venue during the 94-day celebration to spread the good word from the Riesling gospel.
“Beyond that, you can drive this schnitzel truck full of grape juice anywhere you want,” Grieco tells the initiated.’
Riesling is a very versatile wine, and pairs well with a variety of cuisines from Texas BBQ and Pad Thai to braised rabbit or grilled chicken. From super sweet to bone dry, there is a Riesling for every palate. Tonight we paired some New Orleans-style andouille sausage from The Fresh Market (recently opened on Bay Area Boulevard in Webster, Texas). The slight sweetness in this particular style of Riesling cut the spice of the sausage just right. For other types of sausage I might pair a drier style. To learn more about the various styles of German Riesling, read our post Somewhere Over the Rhine: Riesling.
Last year, we joined Riesling enthusiasts Paul Grieco (partner and GM at Hearth and Terroir, NYC) and Stuart Pigott (wine author and expert) as they drove across the country in Wines of Germany’s signature wine bar on wheels, leading tastings for trade and media and hosting consumer dinners along the way. That’s Grieco giving Camerata at Paulie’s GM David Keck a temporary tattoo.
This year the dynamic duo traveled the East Coast bringing their own brand of Riesling evangelism to Key West, Miami, Palm Beach, Orlando and Cape Canaveral, Florida; Savannah, Georgia, Charleston and Myrtle Beach, South Carolina; Raleigh, North Carolina, Charlottesville, Virginia, Baltimore, Maryland, Washington, D.C., and Berkely Heights, New Jersey, culminating the #RieslingRoadTrip in New York City. You can check out highlights from the Road Trip here.
“The Summer of Riesling 2014 (or SoR VII as my mother is calling it) is going to be the last celebration of the Summer of Riesling,” says Grieco, “and we want to end this iteration of our love affair with Riesling in a manner befitting the greatest grape on the planet.”
This is the fourth year Wines of Germany has partnered with Riesling enthusiast Paul Grieco’s Summer of Riesling program to enlist over 100 restaurants and retailers to celebrate Riesling all summer long! To find a celebration near you check out the full list of participants, as well as additional information about the program at 31DaysGermanRiesling.com.
To add to the celebration, Wines of Germany is hosting an online sweepstakes for a chance to win a trip for two to Germany. To enter, consumers should post to Twitter, Instagram or Vine from a 31 Days of German Riesling tasting or participating restaurant and geo-tag their location with the hashtag #31DaysGermanRiesling.
In addition, consumers can enter to win one of 200 $25 Wine.com gift cards just by using the hashtag #31DaysGermanRiesling on social media. Consumers can also enter to win both prizes via Facebook by uploading posts and photos directly to the Wines of Germany Facebook page.
To keep the celebration going, German Wine Queen Nadine Poss will visit New York from July 7-10. Originally from the Nahe region, Nadine was chosen from amongst the 13 regional wine queens of Germany for her wine knowledge, sparkling wit and overall demeanor. During her visit to the U.S., she will host the Summer of Riesling Concert Cruise on July 8 in New York Harbor and visit local New York restaurants and retailers.
Wines of Germany also provides participating restaurants and retailers with marketing collateral such as German Riesling-themed informational post cards, bottle tags, t-shirts, temporary tattoos, buttons, and stickers galore for customers.
Visit your local watering hole, and ask for a glass of German Riesling this month. We plan to continue our Summer of Riesling with some additional Wines of Germany. Why not start your Fourth of July Celebration with a glass of Riesling!