When I met Creative Furnace’s Cailyn McCauley and Joel Quigley for dinner at Healdsburg’s popular Spoon Bar during Sonoma Harvest Weekend, they were bursting with news about a future “base camp” for TasteLive!
Now we can share the news with you! The Wineyard at Santa Rosa Vintners’ Square and TasteLive! announce a strategic partnership to promote the expanded urban wine village facilities and give TasteLive! a home site to produce its interactive wine, food and music webcasts.
Opening in January 2012, The Wineyard and proprietors Dino and Maria D’Argenzio will host a VIP and industry sneak preview of the newly expanded facilities on Tuesday, December 20th from 5:00 to 7:30 pm Pacific. Credentialed media and trade can attend in person and you can attend online!
In addition, Tastelive! and The Wineyard will host a live streaming demonstration webcast and virtual tasting with Another Wine Blog and fellow bloggers Grace Hoffman (Cellarmistress), Dezel Quillen (My Vine Spot), Lain Bradford (Wine Talk) and Beau Carufel (Beau’s Barrel Room) during the open house from 6:00 to 7:00 p.m. Pacific (8:00 p.m. Central/9:00 p.m Eastern) on TasteLive’s Special Event Channel!
During the tasting, we’ll meet members of the D’Argenzio family who will share the story and vision of The Wineyard. The Wineyard, and the entire Santa Rosa Vintners’ Square, is a progressive example in the trend of adaptive reuse in commercial real estate: converting a former strip mall into an urban winery village. Much of the venue’s materials, such as barrel staves and bar, have been reused from former projects and buildings.
We will also meet winemakers and taste wines from The Wineyard’s first cooperative winery members: Atascadero Creek Winery, Flocchini Winery, Jazz Cellars and SRJC’s Shone Farm Winery.
Wines we’ll be tasting will include
– 2010 Sauvignon Blanc, Estate Grown, Block Seven, Russian River Valley, from Shone Farm
– 2009 Andrea La Rue Pinot Noir, Sonoma Coast from Flocchini Winery
– 2008 Haun Ranch Zinfandel, Russian River Valley from Atascadero Creek Winery, and
– 2007 La Madres Vineyards Syrah, Carneros from Jazz Cellars
Launched in 2008, TasteLive! initially focused on virtual wine tastings for some of the best producers in the wine business; folks like Cornerstone Cellars, Flowers Vineyard and Winery, Three Sticks, and Rodney Strong in the States, and Wines of Argentina and Wines of Navarra outside the U.S.
As the popularity of their on-line hosted blogger tastings grew, they added importers, trade groups and on-location webcasts. They also created Rootstock Festival, an annual celebration that brings together “all that is hot in the world of culinary entertainment” combining fine wine tasting, gourmet street food, a Best Bites Invitational Competition, live music from the main stage, a DJ lounge and TasteLive! streaming. To date, TasteLive has produced more than 250 online events!
Trade and media credentials are required for the on-site event Tuesday evening at The Wineyard. To RSVP, please contact Chris O’Connell at firstname.lastname@example.org or (707) 934-5002. But if you’d just like to check it out virtually, join us at the TasteLive Special Events Channel. To learn more about TasteLive, contact Joel Quigley at 707.495.0831 or email email@example.com.