Ooh La La! It’s Rue La La

Everyone loves a great deal, especially a great deal on wine!  We found an “invitation only” website that not only sells designer labels at greatly reduced prices. From time to time, you can also find some great deals on an awesome wine.

I joined Rue La La in Spring 2009 when a friend sent me an invitation. In the beginning it was just about buying designer clothes, jewelry and some decorative home items. But sometime toward the end of last year an amazing thing happened: they started selling wine.

Great Wine Prices on Sought After Wines

Rue La La isn’t like Gary Vaynerchuk’s Wine Library, or other on-line retail sites which are prohibited from shipping wine to a number of backwards states.  Instead of the winery selling to a wholesaler, who then sells it to a retailer in your state, the winery is the seller of record.  That means if you can buy wine from a winery, and have it shipped to you, then you can participate in Rue La La.  And because all these middle tier folks are removed from the process, you can try great wines at a discounted price.  If you like them, then you can order more wine from the winery!

We’ve tried a number of wines this way.  Those we might not necessarily have in our local wine shops, or are a little pricey for us to try before tasting. Wineries including HALL Wines, Vineyard 7 & 8, St Supery (love their Elu) and 29 Cru to name a few.  Some of these we already knew were good.  But some we didn’t. There is a catch though.  The sales start at 11:00 a.m. Eastern and only run for a few days or until everything sells out.  And of course they can only ship to states that allow direct shipping from wineries. There are a few more backwards states that don’t even allow that. And if the Beer and Wine Wholesalers have their way, HR 5034 could take away even more consumers’ right to purchase great wines.

Today on Rue La La they are selling La Sirena, from Heidi Peterson Barrett, the “First Lady of Wine.”  Barrett is a truly gifted winemaker whose wines have earned 100 points from Robert Parker, Jr., and whose 6-liter bottle of 1992 Screaming Eagle set a world record for the highest price ever paid for a single bottle of wine at the 2000 Napa Valley Wine Auction, selling for $500,000.

In addition to her time with Screaming Eagle, Barrett’s resume includes: Dalle Valle (8 years), Jones Family (12 years), Grace Family (6 years), Vineyard 29 (6 years), David Arthur, Barbour Vineyards (15 years), and Showket (12 years).

We tasted La Sirena at the recent Napa Valley Vintner’s Taste Houston wine event and loved it. So I was excited to see it on Rue La La this week. I loved the Pirate Treasure Red, which is on Rue La La at a pretty serious discount for a 2 bottle set. Here are some of the winemaker’s notes:

–  This 2007 blend was created using seven varieties, and therefore the “treasure of the seven seas” idea was a natural, as was the “Pirate” name.
– This blend has Cabernet Sauvignon, Syrah, Merlot, Petit Verdot, Cabernet Franc, Grenache, and Petite Sirah.
– The wine is very deeply-colored like blackberry jam, hinting at its distinct personality and bold characteristics.
– Aromas are bold with dried black cherry and dark chocolate; Cab-like yet different with a lifted Grenache note.
– An old map of Napa Valley is used for the treasure map label, with an “X” marking winemaker Heidi Barrett’s house in Calistoga.
–  The 2007 TreasuRed Blend spent 22 months in 100% French oak barrels (40% new) 15.1% alcohol by volume.

I mentioned it was an “invitation only” site. Well here is your invitation: Just go to this link and start shopping. But if you must have La Sirena, go there NOW before it’s all gone. Otherwise, sign up now, and wait for the next fabulous wine deal to come your way.

For those of you who want to make sure you can still buy wine, read another post about HR 5034, and tell your representative in Congress to vote NO on HR 5034.


The WineWonkette

Posted in Great Value Wine, Posts, Reviews

Amy Corron Power View posts by Amy Corron Power

A licensed attorney, Amy is a wine-lover, foodie, photographer, political junkie and award-winning author who writes about Wine, Food, Beer & Spirits. As Managing Editor & Tasting Director for Another Wine Blog, she travels all over the world's wine regions to share her experiences with her readers and legions of twitter, Instagram and Facebook friends and fans. Amy holds certifications through the International Sommelier Guild, and is also certified, with honors, as a California Wine Appellation Specialist (CWAS). She is a member of the Guild of Sommeliers, The Wine & Food Foundation of Texas and regularly attends Houston Sommelier Association events. Amy is also a contributor to the Chicken Soup for the Soul series of books, and was most recently published in Chicken Soup for the Soul: The Power of Gratitude.
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