Without Further Ado: Sacre Bleu

While pinning its hopes on them, the wine industry wasn’t properly targeting the millennial market. “They were putting out labels with kangaroos, birds and penguins,” says Struwe. In fact in 2006 it seems everyone was targeting millennials with ‘Critter Wines.’ “They were not taking these younger consumers seriously, says Struwe. And, no wine company was telling them why they should try their wine.”

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