Wine Industry & Blogger Interaction: What Crosses the Line?

At the recent North American Wine Blogger Conference (WBC) in Santa Rosa, California, one of the breakout sessions focused on “Wine Industry and Blogger Interaction.” Two topics getting the most discussion were about industry marketing and blogger ethics. Specifically the questions were: (1) “I sent out a hundred press releases, why didn’t anyone write about my wine,” and (2) “Is it ethical for a bloggers to accept free stuff (wine, gifts, tours) from the wine […]

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My Favorite Four-Letter Words: Free and Wine

Free you ask? Yes free, or for a very small cost. By using the proper marketing and public relations techniques, you can get what amounts to thousands of dollars of print space for a fraction of the cost of advertising. At the recent North American Wine Bloggers Conference in Santa Rosa, California, one of the breakout sessions focused on “Wine Industry and Blogger Interaction.” Two questions garnering the most discussion were, (1) “I sent out […]

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