Get in the Pink for October!

What do Randy Moss, Olivia Newton-John and Fat bastard Wine have in common with a fancy crystal stemware company? All are working to boost awareness of the disease that will take the lives of over 40,000 women in 2009 alone.

pinkribbonbottleOctober is Breast Cancer Awareness Month.  As part of the NFL’s “A Crucial Catch, ” Randy Moss wore pink gloves when he caught a touchdown in the New England Patriots’ 27-21 victory over the Baltimore Ravens on Sunday.  During the month of October, NFL players, coaches and referees are wearing pink game apparel to raise awareness for the campaign, as well as on-field pink ribbon stencils and special K-balls and pink coins.

Involved for the seventh consecutive year, Fat bastard Wine will donate 25% of its proceeds from the September and October sales of  FAT bastard sold in restaurants and retail locations, up to $75,000.

“Advancements are being made in the prevention, detection and treatment of breast cancer every day, yet this insidious disease continues to inflict too much suffering and loss. Our ongoing research to find a cure would not be possible without the generous support and long standing commitment of donors such as Fat bastard Wines,” said Kit Herrod, Director of External Affairs, Fred Hutchinson Cancer Research center, “They are an indispensable member of our team.”

Riedel is contributing 15% of the proceeds from the sale of their Riedel Vinum Rose Glass, Set of 2 to Living Beyond Breast Cancer In 2008, Riedel also launched the Riedel O Crescendo Stemless Tumblers a set of 4 Riedel “O “Viognier/Chardonnay glasses with a pink colored base, which graduates from light to dark over the 4 glasses. A donation to breast cancer charities is made with every set sold.

<i>Carol, Jan. 2006 </i>
Carol (Jan. 2006)

Cancer is an evil menace no matter how you look at it. When my Aunt Carol was diagnosed with the dreaded disease, I got involved in the Susan G. Komen Race for the Cure. And as a volunteer for the Susan G. Komen Breast Cancer Foundation’s Northwest Ohio 10th Anniversary “Pink Ribbon Gala,” it was my job to keep the groupies from rushing Olivia Newton-John, the featured performer and a Breast Cancer survivor. Sadly, my aunt lost her battle with breast cancer in the summer of 2007.

More research is needed to help stop this deadly disease. To learn about other ways to Get in the Pink this month, check out my friend Thea’s article in Palate Press. Thea talks about a Rosé from 1968 Olympic champion Peggy Fleming, created specifically to raise funds for breast cancer research and awareness. Check out Think PINK in October! in Palate Press!

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Amy Corron Power View posts by Amy Corron Power

A licensed attorney, Amy is a wine-lover, foodie, photographer, political junkie and award-winning author who writes about Wine, Food, Beer & Spirits. As Managing Editor & Tasting Director for Another Wine Blog, she travels all over the world's wine regions to share her experiences with her readers and legions of twitter, Instagram and Facebook friends and fans. Amy holds certifications through the International Sommelier Guild, and is also certified, with honors, as a California Wine Appellation Specialist (CWAS). She is a member of the Guild of Sommeliers, The Wine & Food Foundation of Texas and regularly attends Houston Sommelier Association events. Amy is also a contributor to the Chicken Soup for the Soul series of books, and was most recently published in Chicken Soup for the Soul: The Power of Gratitude.
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