What do Randy Moss, Olivia Newton-John and Fat bastard Wine have in common with a fancy crystal stemware company? All are working to boost awareness of the disease that will take the lives of over 40,000 women in 2009 alone.
October is Breast Cancer Awareness Month. As part of the NFL’s “A Crucial Catch, ” Randy Moss wore pink gloves when he caught a touchdown in the New England Patriots’ 27-21 victory over the Baltimore Ravens on Sunday. During the month of October, NFL players, coaches and referees are wearing pink game apparel to raise awareness for the campaign, as well as on-field pink ribbon stencils and special K-balls and pink coins.
Involved for the seventh consecutive year, Fat bastard Wine will donate 25% of its proceeds from the September and October sales of FAT bastard sold in restaurants and retail locations, up to $75,000.
“Advancements are being made in the prevention, detection and treatment of breast cancer every day, yet this insidious disease continues to inflict too much suffering and loss. Our ongoing research to find a cure would not be possible without the generous support and long standing commitment of donors such as Fat bastard Wines,” said Kit Herrod, Director of External Affairs, Fred Hutchinson Cancer Research center, “They are an indispensable member of our team.”
Riedel is contributing 15% of the proceeds from the sale of their Riedel Vinum Rose Glass, Set of 2 to Living Beyond Breast Cancer In 2008, Riedel also launched the Riedel O Crescendo Stemless Tumblers a set of 4 Riedel “O “Viognier/Chardonnay glasses with a pink colored base, which graduates from light to dark over the 4 glasses. A donation to breast cancer charities is made with every set sold.
Cancer is an evil menace no matter how you look at it. When my Aunt Carol was diagnosed with the dreaded disease, I got involved in the Susan G. Komen Race for the Cure. And as a volunteer for the Susan G. Komen Breast Cancer Foundation’s Northwest Ohio 10th Anniversary “Pink Ribbon Gala,” it was my job to keep the groupies from rushing Olivia Newton-John, the featured performer and a Breast Cancer survivor. Sadly, my aunt lost her battle with breast cancer in the summer of 2007.
More research is needed to help stop this deadly disease. To learn about other ways to Get in the Pink this month, check out my friend Thea’s article in Palate Press. Thea talks about a Rosé from 1968 Olympic champion Peggy Fleming, created specifically to raise funds for breast cancer research and awareness. Check out Think PINK in October! in Palate Press!