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Pirates, Rubber Chickens and Spaniards, Oh My!
POSTED
May, 2009 22
A Visit to Twisted Oak Winery If ever there was a winery that knows the benefits of social media, and word-of-mouth marketing, it’s Twisted Oak. Owner Jeff “El Jefe” Stai has developed a following on twitter and facebook, and in addition to good wine, is building a brand image full of pirates, fun, frivolity and well, rubber chickens. And since Joe loves great wine, and I can truly appreciate great marketing, we decided to take a trip out to Calaveras County before heading to Sonoma for Barrel Tasting. Twisted Oak has a tasting room in the little town of Murphys, but by the time we got to Murphys from San Francisco, the Tasting Room was closed. So after we checked into the Victoria Inn we headed up to Vallecito to visit the winery. I’d been driving what seemed like all day and was a little out of sorts from jet lag and time change. And I hated that we were late. And the last thing I wanted to do was get into the car and drive some more. But the closer we got to the winery, the more difficult it was to stay irritable. Why? Because as we headed up the hill we saw all these little signs that made me laugh! At the bottom of the hill as you approach the winery entrance there is the barn with a window full of chicken butts. And as you wind your way up the hill the signs get increasingly funnier. There are signs like “Speed Limit 9,” “Rubber Chicken National Forest,” “Loop 4,” “Speed Checked by Ruben” (with a chicken hanging from a tree) as well as these: When we finally got to the top of the hill, Joe immediately recognized the twisted oak tree that was on all the wine labels! Once in the tasting room, Mandy introduced us to the complete Twisted Oak portfolio, with the exception of Pig Stai (the fortified and power-packed dessert wine) before we headed out for a little barrel tasting! We tasted three whites: 2007 Silvaspoons Vineyard Verdelho, 2007 Calaveras County Viognier and the 2006 Sierra Foothills Ruben’s Blend (pictured here) given 90 Points by Wine Enthusiast Magazine, July 2008 and a Silver Medal in the 2008 San Francisco Chronicle Wine Competition. We also tasted a cadre of reds including the Grenache, Tempranillo, Petite Sirah, River of Skulls, The Spaniard, “*%#&@!” a Potty-Mouth Rhone-style red blend contains grenache, syrah, and mourvedre, and my personal favorite, a kitchen-sink blend called the 2005 Calaveras County Murgatroyd.
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