Real men don’t drink wine and eat cheese, they drink terrible beer. Not just terrible beer, but LIGHT terrible beer. Gotta watch the figure for the ladies. It’s the manly thing to do. So is staying in the kitchen and away from the women in the other room.
Budweiser has made some great commercials over the years, but that one was just plain stupid. Not that they are going to win over any discriminating beer drinkers anyway, but that probably didn’t even appeal to their base. Even Bud drinkers probably have enough sense to enjoy a hunk of cheddar and the company of women.