Wil Fernandez needs $20,000. Since he announced his Vintage 2014: The stories behind the vines documentary project, he has gotten pledges for over $8,000 of that through Kickstarter. But a crucial deadline approaches. Timing is critical, or as we say in the legal contracts world, “Time is of the essence.”
For this project to get off the ground, Wil and his team need to raise another $12,000 in pledges in just 7 days. Now I know there is money out there. People are buying wine. People are buying coffee. And people are eating out. Why not take one month of what you would spend on restaurants, wine and upscale coffee bars and make an investment in Vintage 2014?
The project is an ambitious one. It’s not just a little movie about a harvest. Or a love affair set in a vineyard. Or the story of a trip to rediscover a bottle of Merlot. This project seeks to document “the 2014 growing season, following a vintage from the flowering of the vine to the moment when the fruit is crushed and the juice is barreled.”
Wil and his team plan to deploy the latest developments in Transmedia Storytelling, using digital technology to celebrate Vintage 2014 across multiple platforms and formats.
“A tablet and mobile friendly web destination will serve as the hub for delivering highly interactive video episodes,” says Wil, “with original content syndicated through social networks and mobile audio broadcasts.” Viewers will be able to follow the story of the vintage in a linear format through a variety of mediums, he says, “or explore the people and places in more detail via a less structured, but intuitive path.”
Wil’s project will involve interviewing dozens of vineyard managers, winemakers and other key personalities over the entire 2014 growing season and producing short films on key events, such as netting, pruning and harvest.
It will also include time-lapse videos of the entire growing season at unique vineyard locations. Here’s what the videographer put together to test cameras in a variety of locations:
We met Wil when he was traversing the country with pop-up wine tastings of Central Coast California wines. We tasted some fantastic wines from that area including Clos Pepe Estate, Flying Goat Cellars, Palmina, Refugio Ranch and Riverbench!
Then we participated in a fun and information on-line tasting with Wes Hagen winemaker at Clos Pepe. Here’s a little recap of our “Simultaste” with some key wine bloggers across the country. Wil and Wes called it #DirtDontLie
Investors in the project can get all sorts of cool stuff from “Dirt Don’t Lie” T-shirts like these:
Calendars, soundtracks, social media sponsorship and even an all-access VIP weekend for you and a guest out to Santa Barbara County wine country during production to meet the cast and crew, spend time behind the scenes and be the guest of honor at a private winemaker dinner. This investment level gets you luxury accommodations, air and ground transportation (from the lower 48-U.S. states) and that’s not all…
I believe in Wil and his project. So much so, that I’m prepared to get off my ass and lose at least 40 pounds before the June 2014 experience. You know what that means for a wine and food writer? It means “tasting” rather than drinking wine. It means exercising every day. It means running PAST the house that used to be my mother’s at least 3 days a week, and looking at some of my mom’s artwork and belongings that the new owners still have displayed in the windows and the yard. (That’s a long, bitter story I might tell you one day.)
It means smaller portions. And it’s a huge challenge for me to go from this…
back to this…. in a little over 5 months. Why would I make this commitment? (besides being able to get off blood pressure medicine?)
Because I might just be in Santa Barbara in June, and I’ll be damned if I’m gonna be compared to the reincarnated Mama Cass or her stunt double if I happen to wander into a video frame.
I believe in Wil’s project and I’m ready to make a huge sacrifice for it (in addition to being among the current 48 backers.) And you can help us too!
Go to Kickstarter and pledge as much as you can before January 17 at 6:25 p.m. Eastern Standard Time. If Wil doesn’t get $20,000 in pledges by that time, you’re out nothing. That’s how Kickstarter works. So go there now. Read about the project. Make a pledge. Do it TODAY!
Help get Wil’s project off the ground and my fat ass off the chair and back into this red dress!